Jan 302010


A segment from the popular series “Buy Me That.” We’ll meet a “makeup artist for food,” who surprises us all with this behind-the-scenes look at how burgers (and fries) are made to look their best for television.

Jan 242010

Preparing food for a New Years Eve party can be a great deal of fun or it can be a great deal of stress. It can even be a combination for the two. Those who are experienced at throwing parties may be able to plan a menu for their New Years Eve party and execute their plan with ease while still enjoying the party. However, those who do not have a great deal of experience hosting parties may have difficulty planning a menu and may feel a great deal of stress on the day of the party. In either case, it is wise to begin planning the food for your New Years Eve party in advance to ensure your guests enjoy the food at the party. This article will offer some tips for preparing food for a New Years Eve party.

Whether you are an accomplished chef or a novice cook, preparing food for a New Years Eve party can be quite a challenge. One of the first decisions you will have to make is what kind of food you will like to prepare for your guests. You may opt for offering a sit down dinner early in the evening and light snacks and desserts afterwards. Likewise you may opt to offer a dinner buffet early in the evening and snacks and desserts throughout the remainder of the evening. Alternately you may choose to skip dinner because the party will likely start late in the evening and simply offer an assortment of sweet and savory appetizers throughout the evening. Once you have selected one of these options you can make other decisions such as what types of foods to offer and how much food to prepare.

Regardless of the types of foods you decide to offer, you will also have to make decisions regarding the preparation of the food. The simplest, but also likely the most expensive, preparation option is to have the party catered. In this case you pay a caterer to prepare and deliver all of the food. They will also likely provide the methods for keeping the foods hot or cold if necessary. This is an excellent option for hosts who do not want to spend a great deal of time preparing food for the party and who do not want to have a great deal of responsibility related to food preparation on the evening of the party.

Another option for preparing food for your New Years Eve party is to prepare all of the food ahead of time. With a little research you will surely find a large number of recipes for items which can be prepared ahead of time. These recipes can include items which can be served chilled, room temperature or hot. For items which should be served hot, you will only have to worry about reheating the food on the night of the party. Preparing the majority of the food ahead of time is a great idea and will really help to enable the host to enjoy the festivities on the evening of the party.

Still another less popular option is to prepare all of the food during the party. This helps to ensure the food is all fresh and is served at the appropriate temperature but it is also a great deal of work for the host. The host will not likely have a great deal of time to socialize with the guests because she will likely spend a great deal of time busy with food preparation.

When planning a New Years Eve party, you can also consider hosting a potluck event. This greatly simplifies the food preparation process for the host. If you opt for a potluck, it is important for the host of the party to coordinate with the guests to determine who will bring what to the party. This is important because you do not want everyone to bring a dessert. Likewise you don’t want everyone to bring an entrée either. Ideally a couple of people will prepare entrees and the remainder of guests will bring side dishes, salads and desserts to the party.
Preparing food for a New Years Eve party can be a great deal of fun or it can be a great deal of stress. It can even be a combination for the two. Those who are experienced at throwing parties may be able to plan a menu for their New Years Eve party and execute their plan with ease while still enjoying the party. However, those who do not have a great deal of experience hosting parties may have difficulty planning a menu and may feel a great deal of stress on the day of the party. In either case, it is wise to begin planning the food for your New Years Eve party in advance to ensure your guests enjoy the food at the party. This article will offer some tips for preparing food for a New Years Eve party.

Whether you are an accomplished chef or a novice cook, preparing food for a New Years Eve party can be quite a challenge. One of the first decisions you will have to make is what kind of food you will like to prepare for your guests. You may opt for offering a sit down dinner early in the evening and light snacks and desserts afterwards. Likewise you may opt to offer a dinner buffet early in the evening and snacks and desserts throughout the remainder of the evening. Alternately you may choose to skip dinner because the party will likely start late in the evening and simply offer an assortment of sweet and savory appetizers throughout the evening. Once you have selected one of these options you can make other decisions such as what types of foods to offer and how much food to prepare.

Regardless of the types of foods you decide to offer, you will also have to make decisions regarding the preparation of the food. The simplest, but also likely the most expensive, preparation option is to have the party catered. In this case you pay a caterer to prepare and deliver all of the food. They will also likely provide the methods for keeping the foods hot or cold if necessary. This is an excellent option for hosts who do not want to spend a great deal of time preparing food for the party and who do not want to have a great deal of responsibility related to food preparation on the evening of the party.

Another option for preparing food for your New Years Eve party is to prepare all of the food ahead of time. With a little research you will surely find a large number of recipes for items which can be prepared ahead of time. These recipes can include items which can be served chilled, room temperature or hot. For items which should be served hot, you will only have to worry about reheating the food on the night of the party. Preparing the majority of the food ahead of time is a great idea and will really help to enable the host to enjoy the festivities on the evening of the party.

Still another less popular option is to prepare all of the food during the party. This helps to ensure the food is all fresh and is served at the appropriate temperature but it is also a great deal of work for the host. The host will not likely have a great deal of time to socialize with the guests because she will likely spend a great deal of time busy with food preparation.

When planning a New Years Eve party, you can also consider hosting a potluck event. This greatly simplifies the food preparation process for the host. If you opt for a potluck, it is important for the host of the party to coordinate with the guests to determine who will bring what to the party. This is important because you do not want everyone to bring a dessert. Likewise you don’t want everyone to bring an entrée either. Ideally a couple of people will prepare entrees and the remainder of guests will bring side dishes, salads and desserts to the party.

Jan 222010

WHat is your fave food of all time and why???

Jan 202010

About 25 years ago I began formulating pet foods at a time when the entire pet food industry seemed quagmire and focused on such things as protein and fat percentages without any real regard for ingredients. Since boot leather and soap could make a pet food with the “ideal” percentages, it was clear that analytical percentages do not end the story about pet food value. I was convinced then, as I am now, that a food can be no better than the ingredients of which it is composed. Since this ingredient idea has caught on in the pet food industry, it has taken on a commercial life that distorts and perverts the meaning of the underlying philosophy of food quality and proper feeding practices. Is health reducible to which ingredients a commercial product does or does not have? As contradictory as it may seem to what I have just said, no it is not. Here’s why.

AAFCO Approval

The official Publication of the American Association of Feed Control Officials (AAFCO) gives wide latitude for ingredients that can be used in animal foods. As I have pointed out in my book, The Truth About Pet Foods, approved ingredients can include*:

dehydrated garbage

undried processed animal waste products

polyethylene roughage replacement (plastic)

hydrolyzed poultry feathers

hydrolyzed hair

hydrolyzed leather meal

poultry hatchery by-product

meat meal tankage

peanut hulls

ground almond shells

(*Association of American Feed Control Officials, 1998 Official Publication)

Simultaneously, this same regulatory agency prohibits the use of many proven beneficial natural ingredients that one can find readily available for human consumption such as bee pollen, glucosamine, L-carnitine, spirulina and many other nutraceuticals. It would be easy to conclude that reason does not rule when it comes to what officially can or cannot be used in pet foods.

From the regulators’ standpoint, they operate from the simplistic nutritional idea that the value of food has to do with percentages and that there is no special merit to any particular ingredient. They deny the tens of thousands of scientific research articles proving that the kind of ingredient and its quality can make all the difference in terms of health. They also are silent about the damaging effect of food processing and the impact of time, light, heat, oxygen and packaging on nutritional and health value.

So regulators are certainly not the place to go to determine how to feed pets for health. For their way of thinking, as long as a packaged food achieves certain percentages, regardless of ingredients, the manufacturer can claim the food is 100% complete. Pet owners then proceed to confidently feed such guaranteed foods at every meal thinking all the while they are doing the right thing for their pet. This old school nutritional view is standard practice in human hospitals as well where official dieticians feed diseased and metabolically starved patients a fare of jello, instant potatoes, powdered eggs, white flour rolls and oleomargarine because their charts say such diets contain the correct percentages of certain nutrients. Hospitals are a good place to go if you want to get sick!

The 100% Complete Myth

Consumers are increasingly becoming alert to the value of more natural foods. Everyone intuitively knows that the closer the diet is to real, fresh, wholesome foods, the better the chance that good health will result. Unfortunately, people do not apply this same common sense to pet foods. Instead they purchase “100% complete” processed foods, perhaps even going the extra mile and selecting “super premium” or “natural” brands, thinking they are doing the best that can be done. They surrender their mind to a commercial ploy (100% completeness) and do to their pets what they would never do to themselves or their family – eat the same packaged product at every meal, day in and day out. No processed food can be “100% complete” because there is not a person on the planet who has 100% knowledge of nutrition. The claim on its face is absurd. Understanding this simple principle is more important than any pet food formulation regardless of the merits of its ingredients. Everything that follows will begin with that premise, i.e., no food should be fed exclusively on a continuous basis no matter what the claims of completeness or ingredient quality.

Genetics Is The Key

Pets need the food they are biologically adapted to. It’s a matter of context. Just as a fish needs to be in water to stay healthy, a pet needs its natural food milieu to be healthy. All creatures must stay true to their design. What could be more obvious or simple? For a carnivore the correct genetic match is prey, carrion and incidental fresh plant material, and even some fur and feathers, as well as the occasional surprise of unmentionables found in decaying matter. It’s not a pretty picture to think that “FiFi” with her pink bow and polished toenails would stoop to such fare, but that is precisely the food she is designed to eat. Since that is her design, matching food to that design (minus the more disgusting and unnecessary elements) is also the key to her health.

The Disease Price

We may prefer to feed a packaged, sterile, steam- cleaned, dried, farinaceous chunk cleverly shaped like a pork chop, but let’s not kid ourselves, that is not the food a pet is designed for….regardless of the claims about ingredients on the label making one think it is five-star restaurant fare. Pets may tolerate such food for a time, but in the end nature calls to account. The price to be paid is lost health in the form of susceptibility to infections, dental disease, premature aging, obesity, heart and organ disease, diabetes, cancer, arthritis and other cruel and painful chronic degenerative diseases. Because our pets are not out in the rigors of nature where they would quickly succumb to such conditions and end their misery, they languish in our protected homes and under veterinary care that does not usually cure but merely treats symptoms and extends the time of suffering. That suffering begins with the way in which we are feeding our pets, not the ingredients in a supposed 100% complete pet food.

The Perfect Food

What is the solution? It is simple and something I have been preaching for the past 25 years. Return pets to their environmental roots. They need – daily – interesting activity, fresh air, clean water, romps in nature, lots of love, and food as close to the form they would find in the wild as possible. Fresh, whole natural foods fit for a carnivore and fed in variety are as good as it can get. Anything less than that is a compromise. Compromise the least if health is the goal. (Same principle applies to you and your family.) To get a packaged food as close as possible to that goal requires the right starting philosophy of feeding (described above) and the expertise to design and manufacture such foods.

Enter The Profiteers

Elements of these principles (often distorted or misunderstood) have been taken up by an endless line of pet food entrepreneurs. The low fat craze led to low fat pet foods. The high fiber craze led to high fiber pet foods. The “no corn, wheat or soy” craze led to no corn, wheat or soy pet foods. The “omega- 3″ craze led to pet foods with fish oil. The “variety” craze led to pet foods supposedly offering variety. The “four food groups” craze led to all four bundled into a package. The “raw” craze has led to raw frozen pet foods. The list is endless and the race for pet owner dollars is at a fever pitch.

One can only feel sympathy for a concerned pet owner as they stroll along the huge array of pet food options in pet food aisles. Unfortunately, armed with only sound bites and lore they may have heard from a friend, breeder, veterinarian or on a commercial, they make choices that not only do not serve the health of their pet but may directly contribute to weakened immunity and disease.

The first thing consumers should keep in mind is the ideal diet for pets as described above. No packaged product regardless of its wild claims is ever going to equal that. The next best thing is to home prepare fresh meals. (Contact Wysong for recipes and instruction.) If that is not always possible, then products should be selected that are as close to the ideal as possible. (More suggestions below.)

Raw Frozen Pet Food Dangers

At first glance, considering the perfect feeding model I have described – raw, natural, whole – the best food may seem to be one of the raw frozen pet foods now clamoring to capture the “raw” craze. I’m sorry to say that some of these purveyors even use my books and literature to convince pet owners that their frozen products are on track. They take bits and pieces of good information and distort it into something that pretty much misses the point and misleads consumers. Also, these exotic frozen mixtures of ingredients of unknown origin, manufacturing and freezing conditions are most certainly not economical nor the best choice. They may, because of the water content and raw state, be outright dangerous.

[The Case Against Raw Frozen Pet Foods]

http://www.wysong.net/PDFs/caserawfrozen.pdf

Natural And Organic

At second glance then, it may appear that the next best thing would be one of the many “natural,” “organic” and “human-grade” dried or canned brands that are now flooding the market. Between these and the frozen food products, ingredient labels start to look outright ridiculous. For example, these are from some typical labels:

Every manner of “pureed” vegetable

Organic beef, rabbit, chicken, turkey, goat, lamb, duck, pork

Organic eggs

Organic honey

Organic papaya, persimmons, blueberries, oranges, apples, pears

Organic yogurt

Organic alfalfa, millet, quinoa and barley sprouts

Wheat grass

Nettles

Bok Choy

Cultured kefir

Cod liver oil

Capsicum

Watermelon….

Everything but the kitchen sink is put in so as not to risk losing any customer … and that would be in there too if a new myth appeared about the special health attributes of porcelain. I say the list is ridiculous not because such ingredients may not be wonderfully nutritious but because the consumer does not really know what part of the ingredient is being put in, in what form, how it is being protected from degradation and toxin formation and, as you will see below, the economic math does not add up. Additionally, feeding complex mixtures of foods (grains, meats, vegetables, fruit, dairy, etc.) at every meal is a digestive stress. Pets need a break once in a while and should have just a meat meal, a slice of watermelon or whatever fits their fancy, all alone so their digestive tract can focus and they can relish the flavor of an actual food.

Although the idea of organic agriculture is excellent, the use of the “organic” name just for marketing isn’t. Something may be labeled organic to entice customers but only contain a small percentage of organic (see below). Or, it may be that the particular organic ingredient may be of low nutritional merit – chicken heads, feet and feathers can be “organic.” Regardless, even if the food is 100% organic prime rib, that is not an argument for the exclusive feeding of the food to pets.

Human Grade

Then there are claims about “USDA approved” ingredients, “human grade” ingredients and ingredients purchased right out of the meat counter at the grocery store. Again, at first glance – and superficiality is what marketers like to deal with – it may seem that such foods would have merit over others. But such labels only create a perception of quality. People would not consider the food pets are designed for in the wild – whole, raw prey and carrion – “human grade” or “USDA approved.” Because something is not “human grade” does not mean it is not healthy or nutritious. For example, chicken viscera is not “human grade” but carries more nutritional value than a clean white chicken breast. Americans think that chicken feet would not be fit for human consumption but many far eastern countries relish them. On the other hand, “human grade” beef steaks fed to pets could cause serious nutritional imbalances and disease if fed exclusively. Pet foods that create the superficial perception of quality (USDA, human grade, etc.) with the intent of getting pet owners to feed a particular food exclusively is not what health is about.

There are also the larger concerns of the Earth’s dwindling food resources and swelling population. Should “human grade” food products be taken out of the mouths of people and fed to pets with all of the excellent nutritional non-”human grade” ingredients put in the garbage?

Think about the humane aspect of converting all pet food to “human grade.” Millions of tons of pet foods are produced each year. Should cows, pigs, sheep, fish, chickens and other sentient creatures be raised and slaughtered for these foods? Or should the perfectly good and nutritious by-products from human meat processing be used rather than wasted? Why would caring and sensitive pet owners and pet food producers want other creatures – that are themselves capable of being pets – needlessly raised in factory farm confinement and slaughtered when alternative sources of meat are available?

Pet Nutrition Is Serious Health Science

Pet nutrition is not about marketing and who can make the most money quickly. Unfortunately an aspiring pet food mogul off the street can go to any number of private label manufacturers and have a new brand made. These manufacturers have many stock formulas that can be slightly modified to match the current market trend. Voilà! A new pet food wonder brand is created.

Pet foods are about pet nutrition, and nutrition is a serious health matter. There is an implied ethic in going to market with products that can so seriously impact health. But the ethic is by and large absent in the pet food industry. Starting with the 100% claim and on to all the fad driven brands that glut the shelves, health is not being served. Nobody other than our organization is teaching people the principles I am discussing here. Instead, companies headed by people with no real technical, nutritional, food processing or health skills put themselves out to the public as serious about health … because that is what the public wants to hear and what sells. Never mind whether producers really understand or can implement healthy principles. The façade sells and selling is the game. Ingredients are important, true, but not less important than the expertise and principles of the producer who is choosing them, preparing, storing, processing and packaging them. Consumers place a lot of trust that nondescript processed nuggets are what consumers are being led to believe they are. Many a slip can occur between the cup and the lip. There are many slips that can occur between the cup of commercial claims and what ends up in the lips of the pet food bowl.

Consumer Blame

The consumer is not without guilt in this unfortunate – steady diet of processed pet food – approach to pet feeding. They want everything easy and inexpensive. They don’t want to learn or have to expend too much effort, and they want something simple to base decisions on like: “corn, wheat and soy are evil,” or “USDA approved,” or “human grade” or “organic is good.” They also want something for nothing and think they can get it in a pet food. People want prime choice meats, organic and fresh foods all wrapped up tidy in an easy open, easy pour package, hopefully for 50 cents a pound. They may even pay $1 or a little more if the producer can convince them about how spectacular their product is or how much cancer their pet will get if they choose another brand.

Doing The Math

Now when I go to the grocer or health food store and find these types of ingredients in raw, unprocessed, fresh packaged form, I don’t see hardly anything for $1 a pound, let alone 50 cents. Some of the organic meats are more than $15 a pound! Something’s afoul. But people are just not putting two and two together. How could a producer buy such expensive ingredients (as they are leading the public to believe they do) transport them to their “human grade” factory, grind, mix, extrude, retort, freeze, package, ship, advertise and pay salespeople and hefty margins to distributors, brokers and retailers and then sell them at retail for less than the cost of the bare starting materials? They can’t. So obviously manufactured pet foods making such claims are misleading (to put it gently). They may have organic filet mignon and caviar in the food but it would have to be an inconsequential sprinkle at best. Consumers must do the math and get realistic in their expectations.

Are By-Products Evil?

In the processing of human foods there are thousands of tons of by-products that cannot be readily sold to humans. Does that make them useless or even inferior? No. Such by-products could include trimmings, viscera, organs, bones, gristle and anything else that humans do not desire. Should these perfectly nutritious items be buried in a landfill? As I mentioned above, while Earth’s resources continue to decline and people starve around the globe, should we feed our pets only “human grade” foods and let perfectly edible – and sometimes even more nutritious – by-products go to waste? How is that conscionable or justifiable for either the consumer or the producer?

Road Kill and Euthanized Pets

This shift to “human grade” for pet foods is partly due to a variety of myths that have gotten much stronger legs than they deserve. Lore has spread in the marketplace that road kill and euthanized pets are used in pet foods. I have never seen the proof for this outrageous claim and after twenty years surveying ingredient suppliers I have never found a supplier of such. However, fantastic myths easily get life and the more fantastic they are the more life they have. It’s the intellectually lazy way and what lies at the root of so much misery. Sloppy superficial thinking is what leads to racism, sexism, religious persecution and wars. People would like to think the world is sharply divided into right-wrong, good-evil, black-white. Marketers capitalize on this by trying to create such sharp distinctions for consumers to easily grab on to: human grade = good/all others = evil; organic = right/all others = wrong; rice = white/corn and wheat = black. Such simplistic and naïve distinctions are quick and simple for advertisers and salespeople to use to sway public opinion. But nobody stepping back and using common sense would ever think that something as complex as health could ever come from what is or is not in a processed bag of food. Reality is not black or white; it is in shades of gray. Grayness requires some knowledge, judgment and discernment before making choices. It’s a little more work but is what we all must do if the world is ever to be a better place and people and pet health are to improve.

Digests, Meals And Other Boogeymen

Many producers attempt to sell their products by claiming they contain no “digests” or “meals.” The idea is that these are wicked ingredients and consumers should stay away from all products that contain them. A digest is a product created when enzymes break down foods. After you eat a meal and it is subjected to the acids and enzymes in the digestive tract it becomes a “digest.” Fermented (digested) foods made from soy, dairy and vegetables are among the most nutritious of all foods. Some “primitive” peoples bury food in the ground to rot and ferment and then uncover it later to consume it with great savor and nutritional benefit. Scavengers survive, and survive quite well, on fermenting, rotting and digesting foods. Meats, organs and trimmings can be likewise digested in vats creating both liquid and dried forms of commercial pet food digests. Being predigested they are highly concentrated and nutritionally efficient. If we are to listen to the taste buds of pets they would vote yes on digests since they find them highly palatable.

A “meal” is a food product that has been ground, mixed and dried. Meals are often used in pet foods because they are stable, easily transported, stored and handled. Dried pet foods themselves are ground, mixed and dried meals. So that makes an interesting dilemma for those who promote their products as having no meals. As far as processed pet food ingredients go, meals and digests can have their merits. There are degrees of quality as there are with any ingredient. There may be better options such as using fresh whole ingredients, but focusing on finding a product without digests or meals and feeding it exclusively is not the key to health. Given in sufficient dose, anything can be toxic and dangerous, even water and oxygen. Healthy food is a mixed bag of variety, form, preparation, quality, balance … and reason, not fear mongering or sensationalism.

4D

There is concern about dead, dying, downed (disabled) or diseased (4D) animals being used in pet foods. Other than the fact that this just does not “sound” like wholesome food, there is the concern that these animals may contain drugs or communicable pathogens (although this can be true of “human grade” ingredients as well). My point here will not be to defend unwholesome or dangerous meats but to give some perspective. As you are learning in this paper, just about every marketing angle used by pet food manufacturers is more sensationalism than it is substance. What does a carnivore eat in the wild? Is their diet only the strongest, most robust, fastest, healthiest and most elusive prey? Of course not. They seek and primarily feed upon the dead, dying, down and diseased – 4D prey. That’s exactly what humans who are alone in the wild, faced with survival, seek as well. Also, consider this, one of the largest markets for 4D meat is racing greyhounds. Not only are 4D meats fed, they are fed raw. Would kennels that make their living on the athletic performance of their animals feed foods that diseased their superstars or did not create results? These owners could buy commercial concoctions not containing 4D meat at the same price or less, but they don’t. There’s a reason.

If a cow breaks a leg in the field and is down, should it be killed and hauled to a landfill? How about a chicken breast that was bruised on the processing line? Should they all be taken to a landfill because they might be called “4D,” “by-products” or “non- human grade?” What is the ethic in discarding a creature that has in essence sacrificed its life for food? That’s not how nature does it. Nothing is wasted.

But the supposed evilness of “4D” makes great marketing fodder and soap boxes for some who need a cause or a conspiracy to promote. People don’t like the sound of “4D,” ” by-products,” or “non-human grade.” Producers know this and play to it. Thus begins the race to see who can get to market first with “USDA approved” and “human grade” pet food labels. Whether it really has anything to do with health is not important. Perception and propaganda create profits.

(To put such fear mongering in perspective, consider that over 500,000 people [proportionate numbers in animals], the equivalent of more than five per day of our largest jet liners packed full, die each year as a result of modern medical measures [doctors, drugs, hospitals]. Yet we hear more fear and commotion about boogeyman food ingredients that rarely, if ever, take a life. You figure it.

[Why Modern Medicine Is the Greatest Threat To Life]

http://www.wysong.net/health/hl_884.shtml

To repeat, none of this is intended to diminish the need for wholesome and nutritious ingredients for pets or humans. But the buzzwords currently bandied about – “human grade,” “4D,” “by-products,” “USDA approved” and the like – do not provide the proper criteria for decision making and only mislead consumers into thinking health and good nutrition are only a phrase on a package away.

What To Do

How do concerned pet owners wanting to cut through all the marketing clutter negotiate a path? It is very simple if the basic principles I have discussed above are kept in mind. Here are tips on how to implement an intelligent health and feeding philosophy:

1. Learn how to feed fresh food. Alternate these with honest processed foods fed in variety, and complement these foods with well- designed supplements.

[How To Apologize To Your Pet]

http://www.wysong.net/PDFs/apology_pamphlet.pdf

Don’t get all particular and paranoid about balancing nutrients and ingredient do’s and don’ts. Rotate, vary, mix it up and fast once in a while. Trust in nature, not some marketing hype. (Use the same principles for yourself and your family if you want optimal health as well.)

2. If you must have human grade or organic foods for your pet, go buy the real thing at the grocery meat counter. Take it home, cut it up and feed it raw. Freeze the remainder into small meal portions and use them for subsequent meals. Don’t turn your brain off and go buy “organic” or “human grade” pet foods that for their cost could only contain hints of the real thing. Pet food manufacturers may be clever at marketing, but they are not magicians. One thing is certain; they do not buy ingredients and then sell them to you for less than what they buy them for.

3. Use appropriately designed supplements such as Call Of The Wild™ and Wild Things™ to balance raw meals and help make them safe if you are not skilled at such meal preparation.

4. The best raw, processed food alternative to fresh foods from the grocer is non-thermally processed dry foods – not raw frozen ones. (See Wysong Archetype™.) Use this food for alternate meals and as top dressing to heat processed foods.

5. Check the credentials of the person making the decisions in the company whose products you buy. Don’t go to a plumber for brain surgery and don’t expect serious healthy products from business people.

6. Steer away from brands that are pushing any particular hot buttons such as “natural,” “no by- products,” exotic ingredients (quail eggs, watermelon, persimmons, etc.), organic, omega-3, rice and the like. Although these features may bring some merit to a food (if they are put in at other than “pinch” levels), they are not an end in themselves and if the packaged food is fed exclusively can cause more harm than good.

7. Steer away from brands that fear monger. For example, there is the no corn or wheat scam – “buy our brand; it has no corn or wheat.” (Just saying a product has “no” something is enough to scare the non-thinking public to the brand that doesn’t have the boogeyman ingredient. Profiteers know this and play it to the hilt in the pet food industry.) The truth is, grains are put in dried nugget foods because they contain the starch necessary for the extrusion process. Starch is pretty much starch regardless of whether it comes from corn, wheat, rice, potatoes, millet or whatever. Grains also help decrease the cost of pet foods. They contribute some nutrition but in a properly formulated meat-based pet food the majority of the nutritional value comes from the meat. It is true that animals may develop allergy to corn or wheat but that can happen with rice or any other grain or ingredient as well. Problems are prevented by varying the diet. That is why Wysong has developed the range of formulations it has and puts them in small portion packs so the foods can be rotated. Of all the Wysong formulations, the ones with corn are chosen on almost a 5:1 ratio over all others and are the diets we receive the thousands of raves about, even in those pets supposedly allergic to corn!

[Wysong Testimonials]

http://www.wysong.net/testimonials.shtml

This is not to tout the merit of corn, or any grain in pet food for that matter. They are sort of a necessary evil in dried extruded foods and any of them can bring some benefit if rotated in the diet.

8. Do not feed any product exclusively. Variety is the spice of nutrition and the road to good health.

9. Features to look for in a packaged product would be those that bring the product close to the raw-whole-fresh-natural standard described above: active enzymes, probiotics cultures, natural preservation and protection against food-borne pathogens, proper packaging, intelligent formulation and balance, micronutrient dense, freshly produced, fresh ingredients – and the expertise to do all of this, not just say so on a package or brochure. (Some brands trying to get on the raw food bandwagon make outright false claims about “cold” processing.)

10. The company should be able to intelligently explain what they are doing in terms of processing, packaging, product preservation and prevention of food-borne pathogens. It is one thing to simply put a certain ingredient into a food, quite another to protect it until it is consumed. For example, Wysong owns its own manufacturing facilities in order to go beyond industry standard techniques. Special portion pack, light- and oxygen- barrier bags, modified atmosphere flush and natural ingredients to prevent oxidation and food- borne pathogens are part of all Wysong products. (See technical monographs on Packaging, Antioxidants and Wyscin™.)

11. Most important, learn. Support a company that helps you learn the truth and teaches you how to be at least somewhat independent of commercial products. Demand that producers provide proof for their claims in the form of good logic, evidence and science. Try to discern the company’s true motives, your pocketbook or your pet’s health. Learn how to go beyond The Pet Food Ingredient Game.

Wysong R. L. (1993). Rationale for Animal Nutrition. Midland, MI: Inquiry Press.

Wysong, R. L. (2002, June 19). Why Modern Medicine is The Greatest Threat to Health. The Wysong e-Health letter. Wysong Institute, Midland, MI.

[The Wysong e-Health letter]

http://www.wysong.net/health/hl_884.shtml

Wysong, R. L. (2002). The Truth About Pet Foods. Midland, MI: Inquiry Press.

Wysong, R. L. (2004). Nutrition is a Serious Health Matter: The serious responsibility of manufacturing and selling. Midland, MI: Inquiry Press.

Wysong, R. L. (2004). The Thinking Person’s Master Key to Health (60 Minute CD Discussion) Wysong Institute, Midland, MI.

Wysong, R. L. (2005). Comparing Pet Foods Based Upon What Matters: The First Study of its Kind in the Pet Food Industry. Midland, MI: Inquiry Press.

Wysong, R. L. & Savant, V. (2005). The Case AGAINST Raw Frozen Pet Foods. Midland, MI: Inquiry Press.

For further reading, or for more information about, Dr Wysong and the Wysong Corporation please visit www.wysong.net or write to wysong@wysong.net. For resources on healthier foods for people including snacks, and breakfast cereals please visit www.cerealwysong.com.

Jan 122010


There is a revolution going on in the farm fields and on the dinner tables of America, a revolution that is transforming the very nature of the food we eat. THE FUTURE OF FOOD offers an in-depth investigation into the disturbing truth behind the unlabeled, patented, genetically engineered foods that have quietly filled US grocery store shelves for the past decade. To view and purchase the entire film please log onto www.thefutureoffood.com

Jan 102010

Whats your fav food and why?

Jan 082010


BLOOPERS: smosh.com In this annual, delicious dual to the death, Anthony and Ian pit their favorite foods against each other. In 2008, veteran pink-frosted sprinkled donut faces some stiff and sugary cinnamon competition when bold newcomer churro steps into the ring. smosh.com http twitter.com

Jan 062010

For some 25 years I have alerted the public to the dangers of exclusively feeding heat processed foods. Companion animal feeding has progressed – actually digressed – from table scraps and real foods the family could spare to today’s “100 % complete” processed foods in primarily kibble form, with some canned and semi-moist also available. The foods appear to be scientific and improved, but they’re far worse for the animals. Not only is nutrient value diminished by heat, but a spectrum of toxins is created. Additionally, the singular feeding of processed food has led to the spurious “100% complete and balanced” claim that is both logically and scientifically flawed.

Entrepreneurs have seized upon this information to create a spate of raw frozen (RF) foods to capture a market niche and to fill the demand from consumers wanting a raw alternative to standard heat processed canned, semi-moist and dried pet foods. This market trend, as with most others, may begin with some truth (raw food is the best food) but gets distorted, if not perverted, once economic opportunity enters the picture. This paper will examine the rationale of these products, their economics and dangers. A more intelligent and healthy alternative will be proposed.

Dangers

1. Weakened Pets And Highly Virulent Organisms – A raw state and the presence of moisture in food provide the perfect environment for the growth of pathogenic organisms. Although prey foods in the wild often putrefy and are teeming with microorganisms, carnivores in the wild are immunologically adapted to these organisms and even benefit from the probiotic effects of some. On the other hand, domestic pets eating sterilized heat processed foods are immunologically compromised and are threatened by mutated and highly virulent pathogenic strains created by modern circumstances and antibiotic resistance. Freezing at appropriate temperatures puts pathogens in a state of arrest but does not eliminate them. Although all foods contain some pathogens, unless they are sterilized (requiring high heat or other measures that greatly diminish the nutritional value and create toxins), it is the load of these pathogens that must be of concern to consumers. RF foods are a potential reservoir and vector of large numbers of pathogens.

2. Producers With Only Kitchen Technology – Because of the minimal technology required to produce a RF pet food, essentially anyone regardless of credentials or expertise can bring a product to market. All one needs to do is grind and mix ingredients in a kitchen, package and put in a freezer. There are no controls over the conditions in the kitchen, the quality of the ingredients or the method of freezing. All these factors can dramatically influence the nutritional value and pathogenic and toxic content of the food. But being in a frozen state hides these potential dangers and therefore poses a threat to both pets and the humans who handle the foods. John Doe can make a food under unknown conditions and with unknown ingredients, label, package, freeze and deliver to consumers or stores without one single control monitoring or impeding the process. Regulators may eventually examine the label if they happen to see it in a store (they will never see it if shipped directly to consumers) and object to some terminology or the like; but, all John needs to do is change the label and all will be well. The product could contain every manner of ingredient, be laced with virulent pathogens, and receive the aegis of regulators … and into the market it goes.

3. Raw Frozen Foods Are Not “100% Complete” – Many RF foods make (or imply) the same spurious 100% complete claim as heat processed foods and thus carry with them the same health dangers. Feeding any food exclusively, let alone a nondescript packaged food containing who-knows-what from who-knows what manufacturing environment, is a bad choice if health and safety are of concern. (See The Truth About Pet Foods by Dr. Wysong).

4. Problems Are Ignored By Producers – RF food pathogens include not only bacteria, but fungi, viruses and parasites. Toxins include those from molds (mycotoxins), bacteria and those created by oxidation. In our study of RF products in the stream of commerce, not one producer addressed these concerns with any technological know-how that we could discern, and most did not even acknowledge the problems potentially lurking in their foods.

5. Freezing Masks Inedibles – Raw meat and organ tissue continues to use ATP (source of energy) until it is exhausted and the tissue enters a state of rigor. Endogenous enzymatic activity within the tissue continues to digest the muscle tissue (proteolysis), softening it until it becomes tender and develops the typical palatable taste. This process is retarded by cold. The freezing of properly aged meat presents few problems, however, any residual ATP present in the tissue during freezing will contract the muscle upon thawing resulting in a more unpalatable product. Mixed RF foods would hide this problem.

6. Free Radical Problems Masked – Essential fatty acids and other health enhancing lipids are critical in the diet. Once foods are ground, mixed, exposed to air, light and pro-oxidants such as heme iron and other metals found in plant and animal tissue, the contained lipids are oxidized to chain reaction producing free-radicals, causing rancidity and oxidant toxins. Freezing at appropriately low temperatures slows this process but does not stop it. The temperature in conventional freezers used for RF foods is not insurance against such oxidation. Because the frozen state masks olfactory detection of rancidity, foods that would be otherwise rejected end up being consumed. The free-radical pathology potential can then work its chronic degenerative disease and immune weakening effects.

7. Freezer Burn Indicates A More Serious Problem – Air reaching the meat surface is the cause for the freezer burns that result in the typical grayish-brown leathery spots. Frozen water on the surface or just beneath it sublimates (from solid state directly to vapor) into the air, causing moisture to be lost from the meat over time resulting in discoloration and a dry, leathery texture. Proper packaging helps maintain quality and prevent freezer burn, however most packaging is permeable to air. The prevalence of freezer burn in RF products speaks to the fact that the product is being oxidized and with that creating free radical toxins to lay the seeds for various degenerative diseases.

8. Display Packaging Causes Free Radicals – Light, as well as air, can promote free radical production. Retail display packaging that is clear or light permeable permits light to catalyze the free radical (disease promoting) process.

9. Frozen Products Are Not Inert To Degradation – In frozen storage there is deterioration in organoleptic quality – meat texture, fat turning granular and crumbly, and discoloration. Microbial enzymes also remain active, especially lipases that break down fats increasing their susceptibility to oxidation.

10. Frozen Foods Can Lead To Acidemia – Tissue degradation and oxidation under high heat freezing (above 29° F), which occurs along the supply chain with most RF products, also leads to acidification. Increasing acid consumption can contribute to acidemia that lies at the base of virtually every chronic degenerative disease plaguing modern pets. (See reference below.)

11. Temperature And Time Are Critical – Ice nucleation, as opposed to ice crystallization, is the primary vector in producing a stable, tasty, frozen product. Freezing is a technically complex process based on the optimum combination of temperature and time, amongst other factors. In the wrong processor’s hands, slips in proper freezing care can lead to a microbiologically unstable product and/or a sensory inferior one. Rapid freezing leads to nucleation, thereby preventing undesirable large ice crystals from forming throughout the product. With rapid freezing the molecules don’t have time to form positions in the characteristic six-sided snowflake, so nucleation overrides crystallization. On the other hand, slow freezing (the usual RF situation) creates large ice crystals, which on thawing causes cellular damage to the meat. This in turn causes meat to “drip” – lose juiciness – and form a perfect liquid medium for bacterial growth.

12. The High Risk In Thawing – Thawing is another critical phase in the freezing process as it involves a change from crystal ice to melted water, which upon reabsorption results in microbial reactivation. Pathogenic bacteria inherently contaminate raw meat, fish, and poultry and will begin to multiply again when the temperature reaches just 29.3º F – which is below freezing! Thus a product that may appear subjectively frozen could be a veritable incubator of pathogens. When consumers attempt to thaw RF foods, dangers dramatically increase. The surface temperature rises long before the interior is sufficiently thawed to serve. For example, it takes about 15 hours for the middle of a 22-pound turkey to get to 32º F. In the interim the surface temperature rises to 53º F. In this amount of time there would be about 4 multiplications

of spoilage bacteria as well as non-detectable multiplications of pathogens. The FDA Model Food Code (1999) recommends that food be thawed in the refrigerator or in flowing water. Thawing RF food in the refrigerator can be inefficient and time consuming, in addition to occupying refrigeration space required for other food items. Most of all, this lengthy procedure can lead to the risk of cross-contamination when the drip from the raw meat comes in contact with ready-to-eat food stored in the refrigerator. In the alternative, consumers usually put the RF food out at room temperature, creating the perfect circumstance for pathogen proliferation.

13. Undetected Freeze-Thaw Cycles – The transit time of RF food from the processor (or John Doe’s kitchen) to the distributor, to the stores and eventually to the consumer is very critical. Although freezer delivery trucks might putatively maintain stable product temperatures, lack of thermocouples fitted in the truck to show temperature readings, and/or inadequate TTIs (time-temperature indicators) can lead to microbiologically infested products without any visible spoilage signs. If the refrigeration in any part of the supply chain fails temporarily and then goes back to frozen (freeze-thaw-freeze), the consumer would never know of this abuse and danger.

14. Supply Chain Time Dangers – Time is the enemy of nutrition and safety. The longer the time between the farmer’s field and the belly, the greater the potential problems. RF foods create the illusion that time is not a factor. Because the frozen state masks toxins and odors, the consumer can be given the impression of value and freshness when, in fact, they may be getting age and toxicity.

15. Microwave Thawing Dangers – If RF foods are thawed in the microwave as a matter of convenience, the value of the food is greatly compromised. Microwaves can virtually boil the liquid phase within cells and electromagnetically alter important food components rendering them not only useless nutritionally, but toxic as well.

16. Mycotoxins Go Undetected – RF foods, particularly those that are a mix of cooked grains (which of course negates the claim for “rawness”) and vegetables, can contain mycotoxins. None of the producers surveyed addressed this problem.

17. Frozen Product Mixtures Make No Health Sense – In an attempt to cover every conceivable base and not miss any opportunity for profit, many RF producers mix every manner of ingredient. For example, watermelon, grains, persimmons, liver, lamb, etc. Not only would creatures in the wild never eat such a mixed gruel at one sitting, such combinations in the fresh state can cause serious digestive stress. Many of the exotic RF ingredients do not keep well in the fresh frozen state (for example, freeze watermelon alone and see what happens, let alone combining it with meat). Also, the combination of fruit sugars with proteins can potentially create toxins such as glycation end products, acrylamides (particularly in those “RF” foods containing cooked carbohydrates) and reaction products of proteins with plant tannins, phenols and flavonoids. Producers “throwing the book” at RF formulations in desperate attempts to capture

market share make evident their motives and their scientific, health and technical naiveté.

18. Parasites Are Ignored – A wide range of parasites can be found within RF foods. Although there is technology in terms of freezing and natural ingredients that can be used to thwart this problem, none of the producers examined employed any of it that we could detect.

Packaging

The best packaging for any food, particularly RF foods, is light- and oxygen-barrier and modified atmosphere flushed. In the absence of this, oxidation proceeds rendering the lipids toxic. None of the producers surveyed employed these technologies that we could detect. Even if they did, the other problems and dangers listed above would remain.

Environmental

We live in an age of pollution and energy diminishment. RF foods require a tremendous amount of refrigeration and equipment all along the supply path. Freezing is energy inefficient and consumes valuable energy resources. Since RF foods are 70% water (at least) there are huge resources wasted in freezing and transporting the tons of this food-contained water through the supply chain. Along with all the equipment, trucking, freezing and frozen water handling inefficiency comes the pollution that parallels such industry.

Quality

In order to make their foods anywhere near affordable, RF producers must search the ingredient market for items that can carry the name of real food but may in fact be only a hollow shell of the real thing. Inferior meat and organ ingredients, heat processed grains and vegetable riffraff (for example “broccoli” on a label may really be broccoli stems – like eating a branch from an apple tree rather than the apple) are used because they are of low cost. That is not to say the marketing brochures and labels do not make it appear as though the brand is not a true gourmet meal. If one reviews the various labels it becomes clear that the race is on to see who can put the fanciest and most exotic ingredients on labels … as if that is the road to pet health. (It is not.) In a brief ingredient survey this is what we found:

Every manner of “pureed” vegetable

Organic beef, rabbit, chicken, turkey, goat, lamb, duck, pork

Organic honey

Organic papaya, persimmons, blueberries, oranges, apples, pears

Organic yogurt

Organic alfalfa, millet, quinoa and barley sprouts

Wheat grass

Nettles

Bok choy

Cultured kefir

Cod liver oil

Capsicum

Watermelon

The reader is challenged to go to the store and total up the cost of such ingredients. Some of the organic ingredients can cost over $15 per pound. But the RF diets containing them can retail for as little as $2-4 per pound. Take away margins for distributors and retail stores and the producer is selling them wholesale for close to a dollar per pound. Now on top of the cost of ingredients is the production, advertising, packaging, freezing and in some cases a sales force making six figures. Something most certainly does not add up. The only thing that can be missing is true ingredient quality. But how can the label say these expensive ingredients are in the food? All the producer needs to do is put in pinches of the expensive ingredients just to say they are there.

The only economic hope for a RF producer is to create the perception of “value added.” They simply could not put the costly ingredients in the food to any degree and make a profit for themselves and all the middlemen up and down the chain. The price they would have to charge would be ridiculous. In effect, in order to be successful, producers must become accomplished at propaganda, not health and nutrition.

Consumers interested in cutting through to the truth do themselves and their pets a service by going to the grocery store with a list of the ingredients ostensibly in a RF diet. Although some RF diets in the lower price range appear to not be attempting to mislead, consumers should do the math comparing the exotic ingredients in

RF pet foods to the prices for the real thing in the store and decide for themselves whether either value or honesty resides in RF products.

Economics

Consumers are under the mistaken assumption that a nondescript package mix of ingredients with an officious label and from a producer posing as a nutritional authority (none of the producers we examined had people at the helm with expertise or credentials) would be the best choice. Little do they realize that they could avoid essentially all of the caveats listed above by simply going to the grocer and buying fresh meats and produce. Pets do not require every nutrient in existence at every meal, as is the impression given by the 100% complete RF producers, and for that matter the rest of the pet food industry. Why would people choose to pay a producer to mix inferior ingredients, package them, label them, freeze them, transport them, advertise them and pay the margin for the producer, the distributor, sales force and the retailer when they can avoid all that cost and put their money into real quality fresh foods? Some people are so convinced that RF manufacturers perform some sort of magic that they will pay to have such foods put in special insulated containers packed with dry ice and overnight delivered! This is particularly ridiculous when one considers that no real convenience – and certainly no health or nutritional value – is added in the process. The consumer still has to go to the store and buy something.

At the grocer a person can buy fresh, raw, untainted meats and produce appropriate for pet carnivores at less than $1 per pound. Slightly out-of-date meats, sale items, trimmings or other still excellent products that cannot be put in the meat case can be even less. True, if you are to purchase the ingredients listed above in perfect human grade organic form (as many RF producers boast) the cost could be far greater. But at least you would know what you are getting. RF foods can cost as much as $7 per pound with an average of about $3-4 per pound (not including shipping to the customer’s door) and most of that cost is going into freezing, transportation and profits through a whole chain of participants. Here is a case where a consumer gets to pay more (a whole lot more) and get less (a whole lot less). Isn’t marketing a wonderful thing?

A Better Alternative

Fresh foods fed in variety are without question the perfect form of nutrition. Appropriately designed supplements to help reduce the risk of food-borne pathogens and oxidation, and to help balance high meat meals and provide a spectrum of vegetable-based nutrients and nutraceuticals can also be of great benefit. Anything less than this is a compromise. The next best alternative is packaged dried raw foods that have incorporated in them food technology to impede pathogens, parasites and oxidation. The low water activity of these products is a great inhibitor of pathogens and the low level of moisture make storage and shipping efficient and environmentally friendly. Good quality table scraps and properly designed dried extruded and canned foods can be mixed into the diet rotation with benefit as well.

Consumers must learn the principles of fresh foods fed in variety and to trust in nature. Every pet owner desires the best for a beloved pet, and is correct in thinking food is an essential element in achieving that goal. But it is incorrect to believe that another person can do more for their pet’s health than they can do themselves. All that is required is a little understanding and use of common sense.

[ NOTE: To that end, the Wysong Institute makes available a free e-Health Letter, a free one-hour CD entitled, “The Thinking Person’s Master Key To Health,” healthy product alternatives designed intelligently with health as the number one objective, and books and recipes for anyone wanting to take control of their own and their family’s and pet’s health.

www.wysonginstitute.org

References:

Cano-Muñoz, G. (1991). Manual on meat cold store operation and management. FAO Animal Production And Health Paper 92. Food and Agriculture Organization of The United Nations, Rome.

FDA Food Code (1999). U.S. Public Health Service, U.S. Dept. of Health and Human Services. Pub. No. PB99-115925. Washington, D.C. 20250

Food Safety and Inspection Service (2004). FOCUS ON: Freezing. U.S. Dept. of Agriculture. Washington, D.C. 20250

Klose, A.A., Lineweaver, H., and Palmer, H.H. (1968). Thawing turkeys at ambient air temperature. Food Tech. 22:1310-1314.

Muldrew, K. and McGann, L.E. (1999). Cryobiology – A Short Course.

http://www.ucalgary.ca/~kmuldrew/cryo_course/cryo_chap13_1.html

Snyder, O. P. (1999). Thawing At Ambient Temperature On The Counter. Hospitality Institute of Technology and Management, St. Paul, MN.

Wysong, R. L. (2004). Nutrition is a Serious Health Matter: The serious responsibility of manufacturing and selling. Wysong Institute, Midland, MI.

Wysong, R. L. (1990). Lipid Nutrition: Understanding Fats and Oils in Health and Disease. Midland, MI: Inquiry Press.

Wysong R. L. (1993). Rationale for Animal Nutrition. Midland, MI: Inquiry Press.

Wysong, R. L. (2000-2005). Wysong e-Health Letter. Wysong Institute, Midland, MI. For subscriptions:

http://www.wysong.net/subscribehl.shtml,

and archived at

http://www.wysong.net/archivesehl.shtml

Wysong, R. L. (2002). The Truth About Pet Foods. Midland, MI: Inquiry Press.

Wysong, R. L. (2003, January 14). What to do to reverse and prevent acidemia. The Wysong e-Health Letter. http://www.wysong.net/health/post_101_011403.shtml Wysong Institute, Midland, MI.

Wysong, R. L. (2004). The Thinking Person’s Master Key to Health (60 Minute CD Discussion). Wysong Institute, Midland, MI.

For further reading, or for more information about, Dr Wysong and the Wysong Corporation please visit www.wysong.net or write to wysong@wysong.net. For resources on healthier foods for people including snacks, and breakfast cereals please visit www.cerealwysong.com.

Jan 042010


Out in theaters November 17th. A dramatic feature based on material from the incendiary book Fast Food Nation, a no-holds-barred exploration of the fast food industry that ultimately revealed the dark side of the “All American Meal.” www.foxsearchlight.com

Jan 022010


Pretty nasty video about the breakdown of McDonald’s food after 10 weeks stored in room temperature jars. Might make you think twice about what you eat. … McDonalds bigmac cheeseburger fish fries quarter pounder ronald fat junk food slop

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